News

Sep
2015
Swipe Logo

Don’t swipe left!

Now downloadable on our mobile site too, 'Don’t Swipe Left' looks at the phenomenon of 'Tinderisation' (ultra rapid yes/no digital decisions) and what it means for the choices people will make about brands. An anthropologist, psychotherapist, semiotician, cultural strategist, entrepreneur, data analyst and brand strategist came together to triangulate their thinking around the issue. From which came one, multi faceted view...and 8 things you need to know about choice and meaning in the digital age.

Aug
2014
Valor Research Video

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Valor discovered some big changes in the internet - and what this could mean!

Sep
2014
Valor Research Video

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A quick think piece about the future of supermarkets

Aug
2014
Valor Research Video

VALOR on the future of car brands:

What happens when the brand experience of a brand like BMW or Porsche is not gained by the driving experience anymore? What sense does it make to buy a Mercedes in times of automated driving? Why should I use a premium fuel when a satellite systems drives for me??? Another great interview with Jan Dietrich from PLEX.

Aug
2014
Valor Research Video

VALOR: How brands will change.

Today brands often offer a product or a service. Google is changing dramatically how we will perceive brands, as Google becomes a problem solver that offers a systematic approach to solutions. And this is a huge threat for classic brands!

Okt
2014
kreativpiloten

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VALOR: on the Bio organic and Green movement in Germany and why it is so important for the Germans

Feb
2013
the age of the new gentleman

Daniel writes in Research now!
The Age of the new Gentleman

Okt
2012
daniel

Brand Republic

Daniel writes about Entering the German Market

Aug
2008
daniel

In Research now

Daniel is portrayed as researcher - and Comedian - have a read!